GCDS, aka ‘God Can’t Destroy Streetwear’ is a Made-In-Italy streetwear brand founded in 2015 by the brothers Giuliano and Giordano Calza. Giuliano Calza is the Creative Director of GCDS and Giordano Calza is the CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, catchy slogans and unexpected capsule collaborations attracting the likes of international influencers such as Kendall Jenner, Bella Hadid and Lil’Yatchy.
Today the brand is retailed in more than 350 stores worldwide, with annual revenue around 10M, and has opened the doors to its first store in Milan in December 2016. Counting more than 12 employees, excpt giordano who's 33, all the employees are under 30, giving a young and modern asset and thinking to the company, that plans to expand in Asia with a store in Shanghai, China as well as into new product categories with Made-In-Italy shoes and accessories and design products and merch.
Giuliano Calza was born in Naples, Italy in 1988. Following his studies in Political Science, he moved to Milan for a master’s degree in Marketing & Communication at Bocconi University. At 23 years old, he won a scholarship at Shanghai University where he learnt Chinese and decided to spend 4 more years to master his knowledge of the Chinese market, starting another business.
In 2015, he founded GCDS with his brother Giordano Calza. Today, Giuliano Calza is the Creative Director of the brand which has attracted the likes of a large community. thanks to its instantly recognizable graphics, embroideries and craftsmanship made in italy.
The company is based in the heart of milan, italy. The Shoes and accessories are producted in the south of italy, while the knitwear and jersey and cotton items are manifactured near milan.